What we do

Breadcrumb Digital is a boutique digital agency based in Brisbane, Australia.

We create attractive, functional websites - websites that don’t simply look good, but are usable, accessible and help meet business objectives.

Search engine marketing and search engine optimisation is a key focus for us too; making sure businesses are ‘findable’ on the web and can attract new customers.

Our team of creative, technical and strategic specialists bring unique insights and a tried and tested approach that’s focused on delivering measurable results.

How we roll

digital marketing
strategies

digital marketing
strategies

Understand how your industry works (or doesn’t work) online and what your competitors and customers are doing before developing your tactics.

social media
strategies

social media
strategies

Create a social media community to engage in two-way conversations with your customers and get valuable feedback on your business.

content
strategies

content
strategies

Attract and retain customers by producing and distributing useful content that positions you as an authority in an area that interests them.

brand
development

brand
development

A strong brand separates you from the competition, appeals to your target market and makes selling easier.

brand
development

brand
development

A strong brand separates you from the competition, appeals to your target market and makes selling easier.

website usability
& conversion

website usability
& conversion

We can tell you which improvements to your website will result in the biggest difference to your bottom line.

digital
advertising

digital
advertising

Attract the right customers through highly targeted digital advertising on platforms like Google, YouTube and Facebook.

ROI analysis
& reporting

ROI analysis
& reporting

Online metrics can be used to develop key performance indicators that help you understand where your visitors are coming from, how well your website performs, and ultimately measure your marketing ROI.

content
distribution

content
distribution

We are pretty sweet at generating visual or text content for the web.

Our founders

jennifer lipp

marketer, strategist, poker master

Jennifer has over ten years’ experience working in the online space in Australia and overseas. She is passionate about marketing and branding and has received multiple awards for her innovative marketing solutions. Jennifer believes in the importance of business owners loving their brand and her favourite part of her job is when she sees her clients have ‘light bulb’ moments. Although a self-proclaimed IT nerd, she’s still working out how to use her new iPhone. She’s also a mad poker player.

m: 0422 004 372e: jennifer.l@breadcrumbdigital.com.au

jake waterer

technologist, strategist, traveller

Jake's first line of code was 'hello world' in 1987 on an Apple ][c and since then he has written and developed software for milk factories, sewage plants and quite a few oil refineries. A lengthy period as an international 'nerd of mystery' for one of the worlds largest industrial technology firms saw Jake take on a product development and marketing role - a job that helped him see the world but also opened his eyes to the unique challenges of working across borders, time zones and cultures.

m: 0457 588 268 e: jake.w@breadcrumbdigital.com.au

michael holmstrom

innovator, strategist, fly-fisherman

Michael is a quality Swedish import who has been toying with digital gadgets since playschool. He is a self-confessed geek-at-heart with a solid passion for technology and business. Michael has led and mentored people in internationally-recognised innovation projects, and he just loves transforming complex technology into simple solutions for his clients. Michael is also an ‘aero-sexual’ with his spare time spent hovering over Bris-Vegas.

m: 0400 600 729 e: michael.h@breadcrumbdigital.com.au

What we think

How to be funny on Twitter

As part of Social Media Week a panel of experts provided some quick tips on how to be funny in 140 characters or less. It can be hard (and not always wise) to throw caution to the wind, but here’s their advice and my thoughts. They said: Don’t watch your follower count. My thoughts: If being funny is an integral … Continued

A stitch in time saves nine

There’s been lots of tweets, blogs and general internet chat around a simple social media checklist. I love this infographic because it clearly shows that social media takes effort. However – to be really effective – you should focus your energies on the social media that your target market is using. Everyone knows the old proverb ‘a stitch in time … Continued

The secret to social media: start listening

There’s a great article on LinkedIn about the secret to social media: The One Thing Every Business Executive Must Understand About Social Media As the author outlines it’s pretty simple – the secret to social media is not to talk, it’s to listen. The common misconception is that your social strategy is all about getting your message ‘out there’, but … Continued