by Rachel Wilks | Mar 11, 2020 | User experience design
In this article instead of setting off on the overdone quest to define what each individual ‘designer’ does or does not do, we are going to discuss why it is the execution of a holistic product thinking process when designing that is responsible for the best...
by Jennifer Linde | May 7, 2019 | User experience design
Understanding the difference between information architecture (IA) and user experience (UX) can be tricky. Let’s get to the bottom of it. What is information architecture? In a nutshell, IA is the organisation and labelling of information. IAs you’ll be familiar with...
by Jennifer Linde | Oct 2, 2018 | User experience design
Which one of these shapes doesn’t belong? Shape two, because it is the only one that isn’t blue? Shape three, because it is the only one that isn’t a square? Shape four, because it is smaller than all the others? Shape five, because it is the only one that doesn’t...
by Jennifer Linde | Oct 2, 2018 | User experience design
From building a website to developing a new service, conducting user research is the first and most important step of any design process. But how can you communicate the results in a way that’s meaningful to others? That’s where personas step in. What is a persona?...
